Coles Supermarket

Quality meets value at Coles

Founded back in 1914 by George Coles in a small Australian city, Coles supermarkets has now developed into a multi-billion dollar business. With over 2,500 retail outlets across the country and with over 20 million customer transactions per week, Coles makes life easier for Aussies by providing customers with quality products from thousands of farmers and suppliers for great value prices.

In tune with helping Aussie families stretch their dollar further, Coles provides a recipe platform, inspiring their online customers how to cook quick, easy and budget-friendly meals throughout the week and fancy recipes for weekend events and celebrations. 

This platform not only highlights ingredients that can conveniently be purchased at any Coles store, but shows consumers how to best use ingredients for maximum value. 

Company: Medium Rare Content Agency
Involvement: Digital copywriter