MG Motor

Technology driven with comfort in mind

Reflecting on its British heritage, whilst applying modern Chinese automotive technology — inspired by its parent company, MG creates affordable, feature-packed vehicles that offer a balance of style, functionality, and value.

In 2019, SAIC Motor (the parent company) produced more than 185,000 electric vehicles – making it one of the top 5 EV producers globally by volume.

To help stay in front of the competition, in May 2025 MG Motor tackled the task of redesigning their website, along with the aspiration of having freshly crafted creative copy that enticingly detailed their wide range of vehicles.
The new website not only paid particular attention to copy and design, but also UX, which now better assists customers to navigate across the website with a seamless flow. Working alongside a team of creatives, the new website now seems more inviting and is a lot easier to explore.

Company: MG Motor
Involvement: Copywriting across the new MG Motor website